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Next, it’s highly recommended to have all of your images branded. Even though Instagram BIO allows you to use only 140 characters, there are a lot of elements you can use. Be sure to customize that link (remember, you do not want to look it spammy), Now you can click on that ‘stats’ and see how your links are performing, from they are coming from, where are based the people who are clicking on the links, and much more…. An easy way to collect user-generated content from Instagram is to use Later’s Search & Repost feature, which lets you search Instagram hashtags, users, and locations to find content from your community. 3. 25 Event Pros You Should Be Following On Instagram. You can be sure that if you have an ugly logo, people will go away from your profile. Dannie Singh Owner & Event Crew Chief. It sounds like an obvious thing, but most of my students actually need to upgrade their logo! smart.bio/causewecanevents With 300 million accounts, it can be daunting to figure out who’s worth following on Instagram. If someone visits your profile, you want them to click on the link in your bio. Adaptations NY 109 Franklin St. Brooklyn NY, 11222 Tuesday- Friday 12-7 Saturday - Sunday 11-7 | 347.529.5889 Check out our brother store@porterjamesny What’s Good About The Bio: The give people their business address and times which will increase in-store traffic. Option #2: You can use a FREE tool called Bitly. Let’s say you teach people how to start an online business. The Only Smart Instagram Assistant for Wedding & Event Planners. Use ones that are short, clear, communicate to your target market and have a clear CTA. Many marketers will tell you that Instagram is now one of the most powerful tools in their arsenal – surpassing Twitter and Facebook! As with any social network, great Instagram accounts have a person behind them that engages on a regular basis. Once you’ve got great images from your events, sharing them on Instagram is easy. Social media is a huge part of marketing for any business, with Pinterest, LinkedIn, Facebook, Twitter and Instagram being only a selection of the different platforms available to entrepreneurs. Most of us have heard the saying “A picture is worth 1,000 words”. Engage with Your Audience. Pairing a well planned online marketing campaign during your registration season can help drive attendance to your organization’s events, courses or summer camp. Instagram Feed Idea #1: Determine Your Instagram Aesthetic. Top 5 Event People To Follow on Instagram By Will Curran October 14, 2012 February 25th, 2019 No Comments All of us here at Endless Entertainment have recently become huge fans of Instagram as our choice to share our behind-the-scenes peaks at events, and the random happenings of the team that runs Endless Entertainment. Get the verification blue badge. You don’t have as tight of a character limit on Instagram as you do on Twitter, so you have a little more room to play with your caption and hashtags. I can’t believe how many people don’t put the work into creating a compelling bio and wasting a lot of time working on advanced strategies even though they didn’t do the first, the most important step.. In a way I’ve been doing offline events for years because I have always loved instameets. My opinion is that a consistent username is a must. They also edit photos in the same way. (Instagram: Glastonbury Festival) The Glastonbury Festival also used this technique by cleverly kickstarting the campaign for #Glastonbury2019 at the end of the #Glastonbury2017 event. For those that don’t know, an instameet is Remember, Instagram is a visual platform. You need to have a solid username, MEMORABLE and CATCHY! Unlike generic social media schedulers where Instagram feels like an afterthought, Instagram-specific planners offer easy-to-use interfaces and tools built specifically for the unique features and needs of Instagram. That was about username; now I’m going to show you what should be your name and give a great example of how one little tweak is bringing me 1000+ followers every month. Focus on incorporating Instagram into your daily routine, but don’t forget to check back to explore some of Zkipster’s other guest list resources for additional expert insight on how to better plan your events. Grab our step by step mini course for absolute beginners! Maybe they use stock photos that all look similar. She works with entrepreneurs and brands to host strategic events to grow brands and deepen the relationship with their target market. ), – Point out if you’re selling only for certain country, continent or worldwide, – Give them CTA (call to action) example: ‘shop here by clicking the link below.’. Immediately after the change, I noticed a big spike in new followers. All you have to do is just copy and paste your target Url and type it into the box and it will shorten the link. If you don’t grab their attention immediately – they’re going to leave, forever. And – don’t just share pictures of the event itself. If you’re curating content for Instagram, or doing a mix of both, it’s still important to gather all your content in one place so you can view it all together before you post to Instagram. Booking is doing a great job with their branded hashtag in the BIO. Smart thing to do, as they were able to leverage the interest of the 2017 event, and begin the next campaign in a seamless way. After I had changed the name of my account in the Instagram BIO to ‘Business & Entrepreneur,’ some magic happened. Come up and give a chance to Instagram for the promotions, boosting up the engagement and building new followers for your events. Download this ebook to master event marketing on Instagram in 2018. Even though these steps look simple, give it a time to think about them. You will find that the more you interact with other people, the more they will respond. (You can’t put it in the caption of your posts). It should represent what you are up to, and it should be a relatively generic term. Or have a dance party for your new favorite song? It helps spread the word about booking and the users have a chance to get different bonuses and discounts. Let me explain: Each square plays an important role in your overall Instagram feed. They encourage their users to share photos from the rooms they rented and use the hashtag #bookingyeah. It is simple. You may want to upgrade your current logo to look better. Now more than 700 million active users use the pic based mobile app Instagram every month. Tailwind's Instagram smart assistant helps wedding planners and other event planners to grow their reach and turn followers into bookings. Formula #1: problem question + answer with CTA to your link. Don’t be fooled into thinking that social networks should only used for entertainment – they are valuable business tools that can drive new clients for your business. Your email address will not be published. As simple as this trick is, the results can be fantastic, you are going to love this! That depends on what kind of account you want to create – is it a business account or a personal one? Find out what resonates most with your audience and stick to it. That’s how you can make nice looking links and track their performance as well. Remember, in your Instagram BIO is the only place where you can put a clickable link, and you want to be sure that people are visiting your profile actually clicking on that link and also, you want to know how to link + bio perform. Some real example from big, successful accounts as well. In this complete guide, I’m going to show you: #1: How to craft compelling bio to attract your target market, #2: How to craft an Instagram bio that forces visitors to click on your link (website, sales page, newsletter, store..), #3: How to choose the right username that will help you to grow your account, #4: How to choose an outstanding profile image, #5: How to set up and track an Instagram BIO link. Our goal with Instagram Stories was to showcase Summit's unmatched educational value to those smart social media folks - in attendance or not. Now let’s dress up your profile page. You want to show … A lot of people think that they can just post a ton of content and throngs of people will come looking for it, but that’s not the case. How Event Planners use Instagram While social media and different applications are getting a common vehicle of communication and marketing for events, event planner are getting more and more challenged trying to wow their clients. At the end of this guide, you will be one step closer to turning visitors into raving fans. If someone visits your profile, you want them to click on the link in your bio. Take it One Step at a Time; You can reach a large audience and drive traffic to the work that you do and your business. Note: Since last year, you can include a clickable (swipe up) link on your stories as well, but only if you have 10,000 followers – I’ve written a detailed guide on how to use this feature even if you have fewer followers and Instagram doesn’t allow you to use this feature. This is critical for growing your following and finding a larger reach with your content. In order to successfully use Instagram for events, organizers must first learn to … Before you start growing your following on Instagram – you need to realize that: Strong foundation and first impression are crucial for your business and brand. Be engaged and stay committed to the platform and you will see great results. If you want to build a personal brand, for example, check out Gary Vee’s account, Tony Robbins, Oprah, Marie Forleo. Get The Ultimate Instagram Hashtags Cheatsheet. It applies for your Instagram as well. Beyond the incredible ideas, you may just decide on who to hire. Remember, you do not want to confuse your potential followers, the logo should be clear, professional, nice-looking and if possible, reflecting what you are up to. There’s a lot of room for testing and shaking things up. One of the most important thing about branding is to be consistent. Dannie Singh is passionate about events and Events by Emma! These wedding planners, hailing from coast to coast, offer unmatchable visual inspo to help you get organized. Unlike Facebook, this app is specifically designed for pic and video sharing.Instagram was initially launched for iOS devices. Wedding Planner | Nashville+LA Wedding Planners for Adventurous Couples Can't sew but we can start up a generator Free Wedding Budget Guide! If just the incentive of having pretty pictures of your event doesn’t convince you to put any effort into Instagram marketing, there is data to back up why you should jump on this bandwagon.. I prefer to edit externally because it gives me more control over fine-tuning the editing, but the Instagram features are great as well. For reference, you can check out dozens of examples on our guide to writing your Instagram bio. What exactly include in your Instagram BIO, I’m going to give a couple of proven Instagram bio templates. If you have a different logo on Instagram than on Twitter, it can confuse your followers. I know this landing page is converting very well, so the more people click the link, the more people join my list…, As you can see, the link looks very nice (https://www.instauniversity.co/course), Option #1: I have been using WordPress called ‘Pretty Link’ (if you are not a WordPress user or even don’t know what is WordPress is, it’s ok, just continue below for the other option (bitly link), #1: Install WordPress plugin ‘Pretty Link’ and click ‘activate’, #3: in the ‘target URL’ put URL to your landing page, sales page or a blog, #4: and then decide what the link is going to be (yourdominain.com/somethingcool). This avoids pigeonholing yourself in building an audience from just one small event. Since Instagram is used by about 136 million Millennials, it makes sense that sophisticated event planners are turning to this social media platform to engage valuable potential event attendees. That’s not what you want…, Action item #1: Decide if you want to build a personal account or a business account, Action item #2: Use the logo for all Social Media Platforms(Instagram, Twitter, Facebook, Pinterest, etc..), Action item #3: Decide if your logo needs an upgrade or not (remember, just go to the sites I mentioned above and see some examples). Believe it or not, your target audience wants to know the work that goes into an event just as much as they want to know the outcome. Take a look at my account ‘entrepreneurs quote‘. Think of your profile as a landing page for potential ticket buyers. We help people grow PROFITABLE Instagram following. According to Pew Research 53% of young adults online use Instagram, with half of those users logging on daily. Receive weekly strategies. All great Instagram feeds ideas have one thing in common—consistent themes and filters. IG: @whereisatb, thanks for the great information, is it possible to change my name on instagram to (success info) like what you did. You can emphasize your key lines with emojis & you can combine words and emojis. Brainstorm a few ideas and try to use them for a week and then analyze the results…. (arrows), Formula #2: ‘we help people to do X – Grab our guide on X.’. Required fields are marked *. Their logo is perfectly modified for their Instagram bio. In recognition of International Woman's Day, I'm sharing 5 female event and wedding planners who you should be following on Instagram today! Instagram 101 for Event Planners Today we are sharing tips and tricks to getting started with Instagram! That’s why you need to make it extremely compelling. Again, you have tons of creative freedom on Instagram. Your brand will get an identity and later your followers will be helping you in boosting up the engagement level. Instagram planners take the hassle out of managing and scheduling your Instagram feed. You can use the filters in Instagram to edit your pictures, or you can edit them using other apps like Photoshop Express before posting them on Instagram. We strongly believe that there’s always something to celebrate… and not just birthdays and national holidays. The simple, but effective formula on how to create a BIO. This is where your event either makes a great first impression or fades away from memory. It started its journey as a mobile application. (Chocolate, diet, fitness, business, entrepreneur, lifestyle, luxury, travel, etc…), Tip: If you have a low number of followers, try to use something like ‘paleo diet, white chocolate, home business, etc..). Let me say this out loud – Your Instagram bio is probably the most important part of your Instagram. Aside from the price tag, what’s most shocking about this deal is that Instagram has never generated a penny of revenue nor is it currently prepared to. With these three steps, Instagram will become one of your most valuable event planning tools. Be sure to check those site and see some examples of what the sellers made in the past; you may be surprised how cool logo you can buy for a very low investment. The first thing you’ll want to do is create a new account. You Never Get a Second Chance to Make a First Impression – I’m sure you heard this phrase before. But attracting thousands of Instagram followers is not your ultimate objective. ‘Want to start an online business but don’t know where to start?’ Get OUR FREE step by step guide! As an event planner, make sure that you follow people in relevant industries and engage with their content. It supports branding; it’s memorable, it’s short and clear. 2018 brought some really exciting updates on Instagram, making the Facebook-owned platform one of the hottest places on the internet. Check out how @cherrybombemag includes a CTA to drive event signups for their cookbook tour! The logo is one of the deciding factors when somebody comes to your page; they’re going to decide whether to give you a follow or not. If you put effort into this lesson, you will set up your Instagram account for massive success! Creating an account for a large festival or conference makes sense. 9.6m Posts - See Instagram photos and videos from ‘eventplanner’ hashtag A picture on Instagram is… It was later expanded to Android and Windows operating systems. A trackable link to monitor the behavior of your Instagram traffic (Bitly, Tap.bio or Linktree are all great options) For example, Whole Foods’ Instagram manages to achieve all of the above. If you missed it last week, we talked about what Instagram is and should you be using it for your event planning business. Like their images, comment on their posts, and stay engaged with them. The link from my profile is pointing to this landing page where people can sign up for a free email course. If you’re not on Instagram, your event brand will be left behind. By sticking to an Instagram grid layout. Don’t forget; you’re not building a just Instagram account, you are building your brand. Be smart about this. Creating a winning content plan for your Instagram account doesn’t need to be painful – in fact, today we’re going to give you a step-by-step of what you’ll need to do to create the perfect Instagram content plan. Having a content strategy for your Instagram is what makes the difference between Instagram accounts that convert to sales vs accounts that only bring in a handful of likes. — TopicsEvent Management / Event Planning / Event Technology, — TopicsCase Studies / Event Planning / Event Technology. Our live events are a hotspot for great photos and we usually have more photos then we know what to do with. You don’t need a lot of content, just the picture and a description and lots of hashtags! Initiate with buying new followers and likes through SocialShop just for the sake of getting a position in the world of Instagram. Do you have a business logo, do you have a super cool selfie? Like their images, comment on their posts, and stay engaged with them. Include a Call-to-Action in Your Instagram Bio. Since we knew our attendees would be heavily using Twitter, live-tweeting the panels, I made the conscious decision to focus our Instagram Stories content around those who couldn't make it.Instagram Stories is a platform that leaves a lasting impression through visually showing the experience and scale of the event. Use emojis that are relevant to your brand. Keep in mind, that tracking performance of your BIO link is extremely important for you, because remember that you can’t manage what you can’t measure. It’s a sign that your account is real and represents a recognized brand or an influencer. ??? I’m going to show you some great examples of how you can use that Instagram bio space. does it apply to other other account like facebook,twitter etc, Your email address will not be published. You can tell much more about you/your brand using emojis, it helps to get a fresh look for your account as well. Winning brands and influencers stick to one or two filters. Formula #3: If you sell physical products, – Use the key benefits people will get from your products or your page (let’s say you sell health supplements, you can write something like – energy, immunity, detox, weight loss…. So how do you make the most of these tremendously valuable channels? You are only allowed to use 140 character limit and. As with any social network, great Instagram accounts have a person behind them that engages on a regular basis. Even if you have a logo from other Social media platforms, be sure to think about it. Guest blogger Liz King is a NYC based event planner, passionate about technology. What Event Planners Can Learn From Instagram On April 9 2012, Facebook announced its acquisition of the popular photo-sharing app, Instagram, for $1 billion. I really enjoyed it :)Please review my IG bio. Unsubscribe anytime. The first step in being successful on Instagram is to have a lot of visual content available to share. Your goal is to sell tickets — and that won’t happen unless you’re strategic. If you have a Facebook page, Google+ page, Twitter, etc… Be sure to have the same logo on all of those platforms. potential venue on Instagram and let followers decide which one would make the best location ... then send a never-ending stream of traffic from your Instagram bio … The simple act of including a call-to-action in your Instagram bio and inviting your audience to comment or engage can go a very long way it when it comes to driving more engagement on your posts. Why not throw a dinner party because you found a great new Mai Tai recipe that deserves an audience? There are service like 99 design, Elance, Odesk, Fiverr (Fiverr is the cheapest choice, you can buy an amazingly looking logo for $5). On the other hand, if you want to build a business account, I posted some cool business logos below. As an event planner, make sure that you follow people in relevant industries and engage with their content. Alright, in this part I’m going to teach: #1: A great trick on how to optimize your name + username to get additional exposure for your profile, #2: How to rank for a certain keyword that might bring you a lot of targeted followers. Basically: A grid layout = a template = an amazing Instagram theme. Do you want to learn to programme but don’t know if you have what it takes? You have to promote the work that you’re doing and the best way to do that is by authentically engaging with people in the industry and your target audience. I’d love your feedback! A lot of people found your Instagram from your other profiles(Facebook, Twitter, etc..) so be sure to have the same or similar username everywhere. Also, you want to set up a link that doesn’t look spammy, because people will not trust you and click on such a link. This little hack can make a difference, it’s worth it. He has designed concepts for large events such as these crystal igloos at the Rockefeller Plaza to a raining orchid canopy for a small dinner of 10 showing that you can make your event stunningly creative no matter the size. Here are a few tips on how you can leverage the platform for success as an event planner. For success on Instagram, consider using seven or more hashtags for each post that will engage a larger audience beyond those who currently follows you. So question that most of your audience has + answer that forces them to click the link in your bio. I’m going to show you two simple tools you can use to track your clicks. If that isn’t you, create an Instagram account for your organization. Action Step #1: Choose a username that is clear, memorable, reflecting your topic, that is the same as on your other Social Media channels and include some keyword, Action Step #2: Find the generic name of your profile that reflects your brand and most importantly include your desired keyword. I had been trying this formula for two weeks and got more than 600 people subscribed to my email list. 6 Social Media Tips for Event Planners. If you follow at least one tip from this ultimate guide to Instagram bio – you’re one step further than your competition. You can create different Instagram layouts by planning each square. Instagram is a photo and video sharing application that has completely taken over the social media app market. As an event planner and designer you can see the creativity and class through Preston’s Instagram photos. So I decided to find out what happened. Get creative and share pictures of your team working to plan the event, the behind the scenes set up, and other day-to-day activities. Collect images as frequently as you can that showcase a wide variety of the work that you do. NEW Checklist: Five Steps to Grow Your Instagram Like Wildfire ??? If you have a few followers, Instagram will not feature you, but be sure to set up your profile the right way from day one! So we’ve put together a list of Instagrammers offering inspiration for planners. So, what is the best name? My business magazine WeekHack has username WeekHack, simple as that. To navigate this, BizBash spoke to some top producers and marketing consultants about how they use the social media app, learning their rules for stories versus posts, tagging vendors, posting personal content, and more. One of the great things about the events industry is that we have great images at our fingertips. It can give a huge momentum right off the bat. Make sure to create at least 2-3 completely different BIO’s and test it, measure it, analyze it. But they have to have a reason to click on that link… And that’s the message in your BIO. Bonus tip: Do you want to gain the immediate trust of your potential followers? Whenever someone typed ‘business‘ or ‘entrepreneur’ into Instagram, Instagram showed me in the results on the first page = a lot of new followers daily just because I have chosen the right name. When somebody visits your page for the first time, whatever profile picture you have, whether it’s your business logo or your selfie, it’s your branding. Instagram and other social networks can be extremely useful in assembling your guest list and raising awareness for your brand. Prepare to double-tap to your heart's content, and don't forget to read the planners' captions for vendor suggestions! I am going to show you 9 types of Instagram grid layouts. Action Step #1: If you are a WordPress user, install a plugin called Pretty link and create your first nice looking link, Action Step #2: If you are not, go to Bit.ly and create a bitly link. In addition to his full-time career in Radiology at Health Sciences Centre he enjoys being part of this creative team as Crew Chief (a.k.a Bungee King). Let me say this out loud – Your Instagram bio is probably the most important part of your Instagram. She is the brainchild behind TechsyTalk, a platform bridging the gap between event tech and the event planner. But how can we use Instagram as event planners? If you don’t, you’re missing out the chance of people finding you. Bonus tip #1: Use emojis – Emojis takes less space than words. I can’t believe how many people don’t put the work into creating a compelling bio and wasting a lot of time working on advanced strategies even though they didn’t do the first, the most important step. When your potential customers land on your profile – Instagram bio is the first thing they see. Thanks for the article. While best practices for Instagram are well documented, the rules can be a bit different for event planners, designers, and other industry pros. We have talked about Instagram before, and I would like to start by letting you know that over 100 million new users joined since our last article on how event planners can use Instagram to promote their events. That’s the only way how to get more traffic for your web and business, how to generate more leads, customers, and profit…, Because this is the only place where you can put a clickable link on Instagram. Action Item #1: Write at least two different BIO’s using formulas above, Action Item #2: Use one bio for a week and then the other, measure which brings you more clicks and sticks to it, Action Item #3: Incorporate emojis and create a branded hashtag (if that does make sense for your business). That’s pretty much it; this is the way how I make my links looking good and track them. You can change your name by clicking on ‘edit profile’ and change the ‘name’… Easy Peasy . You would be surprised how many businesses have a different username on every platform; it’s a big mistake. Planners for Adventurous Couples Ca n't sew but we can start up generator! Million active users use the pic based mobile app Instagram every month doing offline events for because. Things up the world of Instagram we have great images at our fingertips you to use them for week... On how to create – is it a business account or a personal?... We are sharing tips and tricks to getting started with Instagram Stories was to Summit... 2: you can make a difference, it ’ s pretty much it ; this is the first they! That most of my account in the bio their attention immediately – they ’ re out... Potential followers closer to turning visitors into raving fans their performance as well a reason click! 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Be sure that if you put effort into this lesson, you are only allowed to use for. It apply to other other account like Facebook, Twitter etc, your event brand be! And raising awareness for your event either makes a great first impression or fades away from your,... Find out what resonates most with your content called Bitly from this ultimate guide to your. Hassle out of managing and scheduling your Instagram feed communicate to your link sign that your as.
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